Oakley drops Lance Armstrong
Foothill Ranch-based Oakley Inc. joins the list of major sponsors that have severed ties with the athlete.
Foothill Ranch-based Oakley Inc. on Monday became the latest company to drop Lance
Armstrong after Union Cycliste Internationale, the international cycling union, stripped the
cyclist of his seven Tour de France titles
Armstrong after Union Cycliste Internationale, the international cycling union, stripped the
cyclist of his seven Tour de France titles
Oakley, the manufacturer and retailer of performance sunglasses and sports apparel, said
it has severed its relationship with Armstrong, effective immediately, and based its decision
in part on "the overwhelming evidence that (U.S. Anti-Doping Agency) presented."
it has severed its relationship with Armstrong, effective immediately, and based its decision
in part on "the overwhelming evidence that (U.S. Anti-Doping Agency) presented."
In June 2010, cyclist Lance Armstrong wore Oakley Livestrong sunglasses while competing in the Tour de Luxembourg. Oakley was a long-time sponsor of Armstrong until Monday, when it severed its ties to the cyclist.
"When Lance joined our family
many years ago, he was a symbol
of possibility," according to a company
statement. "We are deeply saddened
by the outcome, but look forward with
hope to athletes and teams of the future
who will rekindle that inspiration by racing
clean, fair and honest."
many years ago, he was a symbol
of possibility," according to a company
statement. "We are deeply saddened
by the outcome, but look forward with
hope to athletes and teams of the future
who will rekindle that inspiration by racing
clean, fair and honest."
The company, a division of Milan-based
Luxottica Group SpA, is cutting its
ties to Armstrong, but not to Livestrong,
the foundation he launched to supports
people with cancer. Armstrong stepped
down as foundation chairman Wednesday.
Luxottica Group SpA, is cutting its
ties to Armstrong, but not to Livestrong,
the foundation he launched to supports
people with cancer. Armstrong stepped
down as foundation chairman Wednesday.
"We believe the Livestrong Foundation has
been a positive force in the lives of many
by cancer and, at this time, Oakley will
continue to support its noble goals,"
the company said.
been a positive force in the lives of many
by cancer and, at this time, Oakley will
continue to support its noble goals,"
the company said.
Oakley will continue to manufacture
Livestrong-related men's and women's
products, which feature the foundation's
signature yellow branding, includinga $3,050 special edition carbon fiber and titanium watch, sports sunglasses ranging from $149.99to $290 and prescription eyeglasses priced from $240 to $250. For every purchase of the special edition sunglasses, Oakley provides $20 to the foundation.
Livestrong-related men's and women's
products, which feature the foundation's
signature yellow branding, includinga $3,050 special edition carbon fiber and titanium watch, sports sunglasses ranging from $149.99to $290 and prescription eyeglasses priced from $240 to $250. For every purchase of the special edition sunglasses, Oakley provides $20 to the foundation.
Other sponsors have ended their affiliation with Armstrong, including Nike, Michelob Ultra,
Trek Bicycle Corp., 24 Hour Fitness and Honey Stinger since the U.S. Anti-Doping
Agency report was released earlier this month. The national anti-doping organization found
that Armstrong and his cycling team "ran the most sophisticated, professionalized and
doping program that sport has ever seen."
Trek Bicycle Corp., 24 Hour Fitness and Honey Stinger since the U.S. Anti-Doping
Agency report was released earlier this month. The national anti-doping organization found
that Armstrong and his cycling team "ran the most sophisticated, professionalized and
doping program that sport has ever seen."
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