Heating Up: Oakley Rally Rippers Claim Two Dakar Rally Stages, Sainz Makes Glorious Return

Heating Up: Oakley Rally Rippers Claim Two Dakar Rally Stages, Sainz Makes Glorious Return

The infamous Dakar Rally’s monstrous jaws are chomping for victims.

And Oakley’s team rippers have been more than ready to charge at the premiere raid event – taking the truly international stage in efforts to trample adversaries in the treacherous Peruvian desert race.

So far, they haven’t disappointed.

Raging back into action after missing last year’s race, Oakley’s past champ, Carlos Sainz, emphatically claimed the first stage around Pisco this past Saturday. The result tallied his 25th Dakar stage all-time.

The impressive opening effort was followed up by a second stage victory – awarded to the Spaniard following his protest of a malfunctioning GPS system against the contest organizers.

Not far behind in the third-place position in the first stage was none other than fellow O ripper Nasser Al-Attiya – the multi-talented Qatari racer who also happened to have scooped up a Bronze medal at the London Olympics this past Summer.

It wasn’t long until he found his own optimal groove, however.

Nasser, the 2011 event victor, snatched the third stage of the race – mashing his Qatar Toyo Buggy to shatter the needed 02:30:14 time for the 243 km timed section.

The veteran speed demon’s week thus far catapulted him into second in the overall standings – a mere 6.5 seconds behind Stephane Peterhansel.

Congratulations to Carlos and Nasser for the tremendous start on the World rally-raid stage!

The Hunt for Bin Laden: Oakley Takes Spotlight in “Zero Dark Thirty” Film, Real-Life Military Partnership Highlighted

The Hunt for Bin Laden: Oakley Takes Spotlight in “Zero Dark Thirty” Film, Real-Life Military Partnership Highlighted

It’s a known fact. The U.S. Navy Seals trust Oakley.

The World’s most elite military fighting force has been working hand in hand with the Big O’s military division for years now – developing the most bleeding-edge protective equipment for the Seals through field research & development. So it’s no surprise that the latest reality-based film in Hollywood to shed light on their super secretive, incredible work, would also place Oakley in the spotlight.

Zero Dark Thirty, which traces the footsteps of military and intelligence operates over the past decade in their quest to eliminate Osama Bin Laden, features O protective/performance eyewear (Oakley Fast Jacket) throughout the film.

Intense? You bet.

Dropping in on Dec. 19, don’t miss the trailers below before raiding your nearest theatre.

OAKLEY AIRWAVE GOGGLE WITH HEADS UP DISPLAY

OAKLEY AIRWAVE GOGGLE WITH HEADS UP DISPLAY- 10.26.12

Oakley Airwave Goggles  with built in Heads Up Display are launching on Halloween! And we had the pleasure of trying them out when we were in SF… i kid you not, the heads up display is gorgeous! Watching full color video in the little prism screen to the bottom right of your periphery was better than you’d expect. And i’m sure in due time, you stop finding yourself tilting your head down and to the right, as if you’d get a better view of it as i did… especially when you have stunning slopes filled with powder visible through the rest of your goggles!

As for what you can control and see in the Heads Up Display - there is everything from GPS/Navigation (routes for a lot of the best slopes around the globe are pre-programmed in), Buddy tracking (you can even find your friends who don’t have goggles, so long as they have the app), Music controls, Speed, Jump Analytics, and more! Of course, via bluetooth you can also pair it with your smartphone and view incoming calls and texts and access your playlists… all controlled by glove friendly wrist remote. The HUD itself comes from Recon Instruments , using “innovative prism technology to display information perceived by the wearer to be the size of a 14-inch screen that is five feet away, so refocusing the eye is not necessary.” And it really is surprisingly good in person. The accompanying app will be available on both Android and iOS, and no worries, even when your phone isn’t connected (or the battery dies) the goggles have built in GPS, Accelerometer, etc so all your data is stored locally until you connect to your phone.

For the best explanation of how it all works - take a look at the video on the next page! And for now, i’ll just keep dreaming about when Oakley takes this further and integrates the fun HUD into more products for every day life!

p.s. It’s worth noting that there’s a HUD SDK available  - so if you can dream it, you can make it happen!

Source: http://www.notcot.com/archives/2012/10/oakley-airwave-goggle-with-hea.php

Oakley drops Lance Armstrong | armstrong, oakley, foundation - Business - The Orange County Register

Oakley drops Lance Armstrong

Foothill Ranch-based Oakley Inc. joins the list of major sponsors that have severed ties with the athlete.

  

By LISA LIDDANE / THE ORANGE COUNTY REGISTER

Foothill Ranch-based Oakley Inc. on Monday became the latest company to drop Lance 
Armstrong after Union Cycliste Internationale, the international cycling union, stripped the 
cyclist of his seven Tour de France titles

Oakley, the manufacturer and retailer of performance sunglasses and sports apparel, said
 it has severed its relationship with Armstrong, effective immediately, and based its decision 
in part on "the overwhelming evidence that (U.S. Anti-Doping Agency) presented."

In June 2010, cyclist Lance Armstrong wore Oakley Livestrong sunglasses while competing in the Tour de Luxembourg. Oakley was a long-time sponsor of Armstrong until Monday, when it severed its ties to the cyclist.

"When Lance joined our family 
many years ago, he was a symbol 
of possibility," according to a company 
statement. "We are deeply saddened
 by the outcome, but look forward with
 hope to athletes and teams of the future
 who will rekindle that inspiration by racing
 clean, fair and honest."

The company, a division of Milan-based
 Luxottica Group SpA, is cutting its
 ties to Armstrong, but not to Livestrong,
 the foundation he launched to supports
 people with cancer. Armstrong stepped 
down as foundation chairman Wednesday.

"We believe the Livestrong Foundation has
 been a positive force in the lives of many 
by cancer and, at this time, Oakley will 
continue to support its noble goals," 
the company said.

Oakley will continue to manufacture
 Livestrong-related men's and women's
 products, which feature the foundation's
 signature yellow branding, includinga $3,050 special edition carbon fiber and titanium watch, sports sunglasses ranging from $149.99to $290 and prescription eyeglasses priced from $240 to $250. For every purchase of the special edition sunglasses, Oakley provides $20 to the foundation.

Other sponsors have ended their affiliation with Armstrong, including Nike, Michelob Ultra,
 Trek Bicycle Corp., 24 Hour Fitness and Honey Stinger since the U.S. Anti-Doping 
Agency report was released earlier this month. The national anti-doping organization found 
that Armstrong and his cycling team "ran the most sophisticated, professionalized and 
doping program that sport has ever seen."

Leanda Cave Captures IRONMAN World Championship Title; Oakley Women Sweep Podium

Leanda Cave Captures IRONMAN World Championship Title; Oakley Women Sweep Podium

Leanda Cave of Great Britain was already a World Champion going into Saturday’s race in Kona. Cave won the IRONMAN 70.3 World Championship in Las Vegas just a short month prior. Cave proved why she is a true champion Saturday taking down a stacked women’s field on the hot, windy highways of Kailua Kona, Hawaii. The Brit overtook Switzerland’s Caroline Steffen with two miles remaining in the run to obtain the coveted crown at the end of Ali’i Drive. 2010 champion, Mirinda Carfrae ran her heart out, collapsing at the finish line, placing third. All three women completed this year’s epic IRONMAN World Championships wearing the special, custom pink and white Oakley Radarlock, in support of Breast Cancer Awareness Month and the Young Survival Coalition.

Out of the water first at this year’s race was Amanda Stevens. Known for her swimming background, it didn’t come as much of a surprise that Stevens was the fastest swimmer. Meredith Kessler and Gina Crawford came through next, as Cave, the eventual winner, and Mary Beth Ellis weren’t far behind. Eventual second place finisher Caroline Steffen followed the American and 2010 champion Carfrae emerged a full three minutes behind.

Cave and Ellis shot out to an early lead on the bike course and Steffen managed to eventually join up and cling on. The Queen Kaahumanu highway was extremely gusty this year, exhibiting what some said were the highest winds in over ten years. While the riders pedaled away, the officials occasionally made the race interesting. Steffen was the first victim of a drafting penalty and was forced to spend four minutes in the penalty box. Just as Steffen caught up to the two she was forced to watch fade into the distance earlier, Cave was slowed down for a penalty of her own, allowing Steffen and Ellis to slip away leading into the run. Mary Beth Ellis surged around the final turn into T2 with a slight lead over Steffen, but was then forced to serve a final penalty of her own, allowing Steffen to hit the marathon course first. Carfrae began the run 8:09 behind the leaders. Known as one of the better runners in the field, Carfrae could only have been pleased to begin the run with the smallest margin from the lead in her Kona career.

The run featured some of the most exciting action in IRONMAN World Championship history. Steffen plugged away at her commanding lead as Carfrae worked to gain ground on Cave. As she neared, Cave kicked it into overdrive, leaving Carfrae behind to ponder what was going on. Cave used that very surge to track down the Swiss leader, eventually passing her in a gut-wrenching move at the 24-mile mark in the run. Cave eventually crossed the finish line as the newly crowned women’s IRONMAN World Champion, completing a dominating year in which she won the world championship at the Half IRONMAN distance as well. Steffen, known as “Xena” for her warrior like tenacity, placed second and Carfrae used every last bit of energy she had to cross the finish line third.

“It’s good to keep the title in the U.K.,” said Cave. “Chrissie [Wellington] did say in the press this week that she wanted either myself or Rachel [Joyce] (GBR) to fly the flag of G.B. and I’m proud to be able to say we still hold that title and next year I hope we can do it again.”

In the men’s race, Andreas Raelert of Germany didn’t have enough in the tank to beat out first-time winner Pete Jacobs of Australia. Raelert finished in the runner-up position for the second time in his career. This was also his fourth podium finish at the event. The German crossed the line in Kona supporting the YSC and breast cancer awareness cause as well. Finally, fellow Oakley triathlete, Frederik Van Lierde, of Belgium, rounded out the men’s podium. Defending champion, Craig Alexander had a tough day on the course and the 3-time World Champion finished in 12th place.

Congratulations to Leanda Cave on her newly acquired title of IRONMAN World Champion. She earned every bit of it as she concluded the IRONMAN circuit World Championship domination Saturday in Kona. Congratulations also go out to Caroline Steffen and Mirinda Carfrae for their gutsy performances at this year’s event. Finally, a large congratulations and thank you to all the athletes who wore the custom pink and white Radarlock sunglasses in support of breast cancer awareness and the YSC. Your dedication to honest competition and a great cause are what make triathlon such a special sport.

2012 IRONMAN World Championships Results

Top 10 Men
1. Pete Jacobs (AUS) 8:18:37
2. Andreas Raelert (GER) 8:23:40 Oakley
3. Frederik Van Lierde (BEL) 8:24:09 Oakley
4. Sebastian Kienle (GER) 8:27:08 Oakley
5. Faris Al-Sultan (ARE) 8:27:08 Oakley
6. Timo Bracht (GER) 8:30:57
7. Andy Potts (USA) 8:31:45
8. Tim O’Donnell (USA) 8:33:28
9. David Dellow (AUS) 8:35:02 Oakley
10. Dirk Bockel (LUX) 8:36:21 Oakley

Top 10 Women
1. Leanda Cave (GBR) 9:15:54 Oakley
2. Caroline Steffen (SWI) 9:16:58 Oakley
3. Mirinda Carfrae (AUS) 9:21:41 Oakley
4. Sonja Tajsich (GER) 9:22:45
5. Mary Beth Ellis (USA) 9:22:57 Oakley
6. Natascha Badmann (SWI) 9:26:25 Oakley
7. Gina Crawford (NZL) 9:28:54 Oakley
8. Linsey Corbin (USA) 9:32:18 Oakley
9. Caitlin Snow (USA) 9:36:18
10. Amy Marsh (USA) 9:38:15

Kurt Sorge Claims Victory At 2012 Red Bull Rampage

Kurt Sorge Claims Victory At 2012 Red Bull Rampage

Canadian Kurt Sorge came away with the victory at the 2012 Red Bull Rampage in Virgin, Utah. With over 2,000 fans lining the course in the Southern Utah desert, Sorge nailed a pair of gutsy performances, beating out some tough competition. Sorge’s second run proved crucial to his victory as he beat out competitors who threw down a handful of backflips and other gutsy tricks. Also, Oakley riders made up five of the top ten finishers. The seventh edition of the highly anticipated event did not disappoint as some of the best mountain bikers in the world soared to new heights and conquered the highest start in the event’s history.

Sorge, one of the stars of the new Red Bull mountain bike film Where the Trail Ends, threw down an impressive second run which included a superman over a massive jump and a monster backflip before heading down the hill with style off the Oakley Icon Sender, into the dirt quaterpipe below. The ride was enough to beat out second place finisher Antoine Bizet who also threw a huge backflip near the top of his highest-scoring run. Unfortunately for Bizet however, Sorge’s score of 86.75 was no match in the end for his 74.00. Sorge stood by anxiously in the coral waiting for the last riders to come down from the giant course to see if his top score would hold up. That it did, and his friends and family swarmed him, lifting the Canadian high above their shoulders, saluting the champ.

“Today has been stressful and good,” Sorge said. “Stressful and then good.”

The riders at the 2012 Red Bull Rampage were as impressed with the course as the casual onlookers. Some even described it as terrifying. The event was definitely the most bold and daring edition in it’s history and it proved effective in the riders’ performances. The new and improved Oakley Icon Sender was also a huge success, with many riders choosing to launch off one of the three options of this year’s feature. Oakley is proud to have been a part of yet another successful Red Bull Rampage. Congratulations to Kurt on his gutsy winning ride and to all the other Oakley riders who braved the Southern Utah desert this past weekend.

In case you missed the event in person or the webcast online, highlights of the 2012 Red Bull Rampage will be broadcast as part of the Red Bull Signature Series on NBC on December 8th at 2pm ET.

Red Bull Rampage 2012 Final Results

1. Kurt Sorge (CAN) 86.75 OAKLEY
2. Antoine Bizet (FRA) 79.00
3. Logan Binggeli (USA) 78.50
4. Andreu Lacondeguy (ESP) 74.00 OAKLEY
5. Tyler McCaul (USA) 71.00
6. James Doerfling (CAN) 70.50
7. Cameron McCaul (USA) 70.00
8. Thomas Vanderham (CAN) 68.25 OAKLEY
9. Kyle Strait (USA) 65.75 -OAKLEY
10. Kyle Norbraten (CAN) 65.25 OAKLEY

Check out Sorge’s winning run here:

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Oakley Young Survival Coalition Breast Cancer Awareness Radarlock

The IRONMAN World Championships in Kona are upon us andOakley triathletes are rallying for a great cause. Oakley and Young Survival Coalition have combined forces once again in support of Breast Cancer Awareness Month. Find out why some of the world's greatest triathletes (men and women) will be crossing the finish line in Kona wearing these custom, pink and white Radarlocks. Story: http://oak.ly/OlEUZp